“The Disciple’s Road” Radio Broadcast

I’d like to use this post to pass along the word that this coming Sunday, July 19th, I’ll be starting a new radio broadcast through Wilkins Radio in Spartanburg, S.C. Wilkins has stations in several markets across the country and my thirty-minute broadcast, The Disciple’s Road, is going to be heard in four of them. The stations and weekly times are as follows:

  • KLNG (AM 1560/FM 101.5) Omaha, Nebraska: Sunday mornings at 8:30 a.m. to 9:00 a.m. (Central Standard Time) (that’s 9:30 a.m. to 10:00 a.m. Eastern Standard Time)
  • WDZY (AM 1290/FM 103.3) Richmond, Virginia: Sunday afternoons at 2:30 p.m. to 3:00 p.m. (Eastern Standard Time)
  • WYYC (AM 1250/FM 98.1) York, Pennsylvania: Sunday nights at 9:30 p.m. to 10:00 p.m. (Eastern Standard Time)
  • WELP (AM 1360/104.3) Greenville, SC: Thursday nights at 8:00 p.m. to 8:30 p.m. (Eastern Standard Time)

Of course, I realize that most of us don’t live in Omaha, Richmond, York, or Greenville. The good news, though, is that each of the Wilkins stations can be streamed live online at wilkinsradio.com. To hear the broadcast all you’ll have to do is go to the Wilkins site, scroll over to “Our Stations,” and click on the station you want to start streaming. That will take you to a page for that station, and once you’re there all you’ll need to do is click on “Listen Live.” Also, you’ll see an option there to download a free mobile app. for your smartphone or tablet.

I’m excited about this new ministry. According to a recent survey by SOMA Communications, 34% of weekly listeners to Christian radio are not born-again Christians. Furthermore, for the month of June the Wilkins stations in total registered over 60,000 listening sessions worldwide on cellphones, computers, and laptops. Those numbers don’t even include the listeners who tuned in by way of home radio or car radio. So, the potential is there for the broadcast to not only edify a lot of believers but also help win some lost people to Christ.

The first several weeks of the broadcast will feature a sermon series I call “Back to Basics.” The “basics” I’ll be preaching about are the basics of Christianity, i.e. topics such as: “Salvation,” “Baptism,” Prayer,” “Bible Study,” “Church Attendance,” etc. For this week’s opening broadcast the sermon is entitled “Salvation.” That one is already in the can (so to speak) and sent to Wilkins for airing.

Doing a radio ministry is actually a return to my preaching roots. In my early days of pastoring I began broadcasting each Sunday on the two local stations — WKYK (Burnsville, NC) and WTOE (Spruce Pine, NC) — and continued those broadcasts for several years until I stopped doing them a few years ago. Now the Lord has opened this door for me to not only get back into that form of ministry but to do so on a larger scale. Like I said, I’m excited about that.

Please pray not only that God will bless this new ministry but also that I’ll prepare and preach sermons for it that He can bless. I honestly don’t know what to expect, but I have a great peace about the whole endeavor. Even more than that, I have a burden and a vision for it. As for how God uses the broadcasts, well, we’ll just have to wait and see. All I know is that He is leading me to walk with Him down this road. And that’s plenty enough to get the journey started. Thanks in advance for your prayers.

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2 Responses to “The Disciple’s Road” Radio Broadcast

  1. James Malcolm Woody says:

    This is going to be huge. God has already been using you more than you’ll ever know – now the iceberg is upside down. While I will personally miss our podcasts, God has truly opened this door for you at a most critical time. You’ll do great!

    PS – tell Wilkins to pipe some air time down to the good folks in Brazil. You’re already well known down there…lol (inside joke)…



    • russellmckinney says:

      Thanks, Mooch. For the record, I’m not ruling out a future resurrection of the Christian Verses podcast. I can see us as two old codgers getting together via the internet, hitting “record,” and talking about anything and everything. I’m quite serious about that. The Lord has me focusing on this right now, but the world (including Brazil) may not have heard the last of us. We’ll see.

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